Seamlessly switching between TV and lifelike artwork, the LG 55LX7B6LA is a masterpiece of design.

The art of TV
Combining vibrant TV with stunning artwork displays, the LG 55LX7B6LA is a one-stop shop for on-wall entertainment. The super-slim design, with detachable frame colours, hugs the wall, creating the appearance of a framed picture. Choose from a vast array of art to display, including AI-generated artwork or simply your own photos. Whether watching TV or enjoying the artwork, LG’s Mini LED low reflectivity matte screen with Dynamic QNED Colour ensures bright, vibrant and detailed pictures.

A gallery for your wall
Join up to LG Gallery + (subscription costs apply) and you get access to over 5000 worldclass artworks. Supplied by renowned institutions such as The National Gallery of London and Guggenheim New York, there’s a vast and varied range of high resolution art to choose from. You can also select from a wide range of diverse work that includes stunning landscapes, 3D art, gaming wallpapers and more.

Turn your ideas into art with Generative AI
With a subscription you can access the TV’s built-in generative AI, letting you create up to 20 unique artworks each month. Alternatively, access photos on your phone and display these on the big screen. You can even set the TV to play music to match the visuals.

QNED Mini LED for picture precision
For precise picture detail, from both artwork and TV, this LG 55” Gallery TV features Mini LED backlighting. With thousands of Mini LEDs, the LG 55LX7B6LA delivers precise control of the dimming, greatly improving the contrast ratio and image clarity and detail. Inspired by canvas, the gallery-like, matte screen makes artwork look natural, with low levels of reflections.

Dynamic QNED Colour for vivid colour
Featuring LG’s Dynamic QNED Colour wide colour gamut, this enhanced picture technology uses fluorescent elements to absorb and purify light waves. The result is vivid yet natural colour and higher brightness, for a stunning sense of picture realism – especially when combined with the precise image dimming provided by Mini LED backlighting.

Picture enhancements for optimal performance
For optimal picture quality, this LG 55 inch TV features a range of picture enhancements. With 4K Super Upscaling and Dynamic Tone Mapping, each frame is analysed, with the picture’s elements enhanced to improve resolution, brightness, depth and clarity.

See the picture exactly as intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

Great for gaming
More than just a winner with art and movies, this LG makes a great choice for gaming, too. LG’s Game Optimiser utilises an enhanced gaming menu, giving you quick access to important settings. A selection of game genre presets, including one for sports games for example, tailor the image to suit the game type. Compatible with HGiG Mode, VRR (60Hz) and ALLM (Auto Low Latency Mode), it’s optimised for HDR format gaming and delivers smooth game play.

AI-enhanced sound
LG’s powerful AI processing extends its benefits to sound as well as vision. With the AI Sound Pro and Clear Voice Pro Auto Volume Levelling, you get to experience a more lifelike sound and clearer dialogue. For a more immersive sound, Virtual 9.1.2 upmixing recreates a cinematic effect. Pair with an LG soundbar and the sophisticated WOW Orchestra processing splits the sound output between TV and soundbar, for a richer, more enveloping sound.

LG webOS 26 for faster and smoother Smart TV
Featuring multi-AI architecture, LG’s webOS 26 Smart TV operating system is better than ever. Deeper AI integration ensures faster and more intuitive searching, with Microsoft Copilot on hand to ask about TV content and more. In addition, Google’s Gemini (available via optional subscription) provides a second tier of AI-enhancement with extra features, such as the inclusion of AI generated artwork and images to the LG Gallery+ section. For continued innovation, LG offer five years of free OS updates, meaning that today’s LG TVs will be just as Smart savvy in years to come.*

*Future OS updates may not contain all features, due to potential TV hardware constraints.

Experience the art on TV, with the LG 55LX7B6LA.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.