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6 YEAR GUARANTEE INCLUDED
6 YEAR GUARANTEE INCLUDED - What you get
Full parts and labour cover
If your unit goes wrong we'll fix it. No quibbles and no fuss. (Excludes projector bulbs)
Like for like machine replacement if unit is unrepairable
If, for any reason, we are unable to repair your unit, we'll replace it. Naturally, models do change so, while we can't guarantee that it will be the same model, we do guarantee that it will have equivalent specifications.
Terms and Conditions

DELIVERY – FROM FREE
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LOWEST PRICES GUARANTEED!
LOWEST PRICES GUARANTEED
We're confident that our prices are amongst the very keenest out there, so we've made it as easy as pie to qualify for our Price Beat. Richer Sounds also guarantees to beat web prices, and Price Beat is even valid for 7 days after purchase, so if you've seen a cheaper price, let us know, and we'll happily beat that price by up to £100!
Products must be brand new, boxed, carry a comparable guarantee and be in stock at time of purchase. Richer Sounds price used to compare will be net of any voucher / trade in discounts.
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Featuring the most powerful processing yet, the LG OLED55CX5LB maximises the full potential of stunning OLED images.

Please note not all features & Apps may be available in every territory
Apps are variable, may be withdrawn and are not under the control of Richer Sounds
Please also note Freeview is not available in the Republic of Ireland
Please ensure you are happy with this prior to order.


Latest Alpha 9 Gen 3 processor for the most powerful picture processing
At the heart of this LG’s impressive picture quality is the powerful, new Alpha 9 Gen 3 processor. This controls the sound and vision for the smoothest, cleanest images and sparkling sound. Based on AI deep learning, the processor checks and corrects all aspects of the picture quality for the highest level of realism possible. It also handles upscaling to 4K – making Full HD 1080p look smoother and more detailed on your 4K TV than ever.

OLED for stunning picture realism
making the most of the powerful processing is the OLED panel with advanced Pixel Level Dimming. OLED remains one of the best options for class-leading picture quality. Unlike LED screens, OLED doesn't require backlighting, so the colour is consistent right across the screen, with greatly enhanced contrast levels.

AI Picture Pro – Face enhancing
With the a9 Gen 3 processor at its heart, this 55 inch LG TV is faster and smoother than ever. AI Picture Pro - Face Enhancing uses even more advanced AI facial recognition to identify faces within the image and then uses powerful processing to render them as realistically as possible. This helps give improved flesh tones that are much closer to how we see them in reality.

Dolby Vision IQ – ultimate detail
Dolby Vision IQ takes Dolby Vision to the next level, making it the ultimate HDR-type picture processor. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.

See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

The right setting every time, with Auto Genre Selection
The best picture settings for sport aren’t the same for movies or animation, which is why this LG adjusts to suit – automatically. Rather than having to delve deep into menu settings between viewing, simply leave it to the TV to get just the right setting. Movie, Sports, Animation and Standard settings are automatically applied.

Get in sync with your gaming, with Nvidia G-Sync
G-Sync is the game changing tech from Nvidia that keeps your screen totally in sync with your gaming. Provided your gaming PC has a compatible Nvidia graphics card, you’ll be able to sync up with this TV for stunning image response, with variable refresh rate up to 120Hz. This means the response between your movement and the onscreen image is swifter and clearer than ever.

AI Sound Pro and Dolby Atmos compatible sound
If you fancy a more cinematic sound from your TV, then LG’s AI Sound Pro should be music to your ears. Using AI algorithms, AI Sound Pro up-mixes two-channel audio to virtual 5.1 sound – giving a much more immersive sound and enhanced dialogue. With a Dolby Atmos processor built-in this LG 55” TV decodes Atmos sound tracks - giving you the potential for an even more immersive sound. With its built-in 2.2 speaker set-up and a 40 watt amp, the OLED55CX5LB delivers a smooth, well-balanced sound.

Upgrade to wireless surround sound with WiSA*
WiSA stands for Wireless Speaker & Audio. The system wirelessly streams sound up to 24bit 96kHz, 8-channels and includes Dolby Atmos and DTS:X. WiSA is flexible as you decide which speakers you want and where you want them – they don’t even have to be from LG. Simply look for WiSA supported speakers and decide how you’d like your audio to sound. *Separate dongle purchase required.

AI TV for control your way
With AI (Artificial Intelligence) very much at the heart of this TV, a huge range of control options become available. Compatible with Google Home, Amazon Echo and Apple’s HomePod, your smart speaker can be used to voice control the TV. For a seamless AV experience, use with one of LG’s own smart speakers. If you prefer smartphone to voice control, the TV is also compatible with LG TV Plus and Smart ThinQ apps, as well as Apple AirPlay 2.

Streaming services you need including Apple TV Plus and Disney+
This smart TV is ready for the rapidly expanding range of top quality TV streaming services. All your favourites are there, including Netflix and YouTube.  New for 2020 are the much anticipated Apple TV Plus and Disney+ – giving you a wider range of premium (paid for) TV streaming services than ever.

Freesat Available
Just make sure your TV is connected to  a dish then Freesat is also available.

See the picture you’ve been missing, with the LG OLED55CX5LB.

Specifications
Analogue Tuner
Yes
Analogue Tuner
Component
No
Component
Bluetooth
Yes
Bluetooth
Digital Audio Output
Yes - Optical
Digital Audio Output
ARC - Audio Return Channel
Yes - eARC
ARC - Audio Return Channel
Brand
LG
Brand
Camera
No
Camera
Energy Efficiency Rating
A
Energy Efficiency Rating
Full Web Browser
Yes
Full Web Browser
DLNA Compliant
Yes
DLNA Compliant
HDMI
4_HDCP2_2_4
HDMI
HDMI 2.0
Yes (HDMI 2.1)
HDMI 2.0
Dimensions excluding stand WxHxD (mm)
1228 x 706 x 47
Dimensions excluding stand WxHxD (mm)
HDR Format
Dolby Vision IQ, HDR10, HLG
HDR Format
Dimensions including stand WxHxD (mm)
1228 x 738 x 251
Dimensions including stand WxHxD (mm)
Netflix 4K Streaming
Yes
Netflix 4K Streaming
Gesture Control
Yes - Magic Remote
Gesture Control
Headphone Socket
Yes
Headphone Socket
Local Dimming
Yes - OLED pixel
Local Dimming
Packaging Dimensions WxHxD
1345 x 810 x 207
Packaging Dimensions WxHxD
Panel Bit Depth
10 bit
Panel Bit Depth
Panel Frequency (Hz)
100Hz
Panel Frequency (Hz)
Pixel Resolution
3840 x 2160
Pixel Resolution
Power Consumption - Annual
151
Power Consumption - Annual
LED Backlight
OLED
LED Backlight
Power Consumption - Standby
0.5
Power Consumption - Standby
Maximum Stand Width (mm)
998
Maximum Stand Width (mm)
Power Consumption- Normal Use
109
Power Consumption- Normal Use
Quad Core Processor
a9 Gen3
Quad Core Processor
Remote Control
yes
Remote Control
Screen Resolution
4k_ultra_hd
Screen Resolution
Screen Size
55
Screen Size
USB
3
USB
Apple AirPlay
Yes
Apple AirPlay
USB Recording
Yes
USB Recording
USB Video Playback
Yes
USB Video Playback
Voice Activated TV
Yes
Voice Activated TV
Weight (KG)
18.9/23 (Without/With Stand)
Weight (KG)
Wireless Connection
Yes
Wireless Connection
Scart Sockets
No
Scart Sockets
Freesat HD
Yes
Freesat HD
Smartphone control
Yes
Smartphone control
4K Ultra HD
Yes
4K Ultra HD
Speakers
Yes
Speakers
HDR
Yes
HDR
Stand
Yes - Fixed
Stand
BBC iPlayer
WEB
BBC iPlayer
Touch Screen
No
Touch Screen
Wall Mount Required
VESA - 300 x 200
Wall Mount Required
OLED
Yes
OLED
Brand LG
OLED Yes
Freesat HD Yes
Apple AirPlay Yes
4K Ultra HD Yes
HDR Yes
BBC iPlayer Yes
Digital Audio Output Yes - Optical
USB 3
Weight (KG) 18.9/23 (Without/With Stand)
Component No
DLNA Compliant Yes
Remote Control yes
Bluetooth Yes
Smartphone control Yes
HDMI 4_HDCP2_2_4
Pixel Resolution 3840 x 2160
Scart Sockets No
Speakers Yes
Screen Size 55
LED Backlight OLED
Power Consumption- Normal Use 109
Stand Yes - Fixed
Wall Mount Required VESA - 300 x 200
Energy Efficiency Rating A
Local Dimming Yes - OLED pixel
Camera No
Gesture Control Yes - Magic Remote
Packaging Dimensions WxHxD 1345 x 810 x 207
Netflix 4K Streaming Yes
Power Consumption - Annual 151
Maximum Stand Width (mm) 998
Panel Bit Depth 10 bit
HDR Format Dolby Vision IQ, HDR10, HLG
Analogue Tuner Yes
USB Video Playback Yes
USB Recording Yes
Headphone Socket Yes
Wireless Connection Yes
Full Web Browser Yes
Power Consumption - Standby 0.5
ARC - Audio Return Channel Yes - eARC
Touch Screen No
Voice Activated TV Yes
Quad Core Processor a9 Gen3
HDMI 2.0 Yes (HDMI 2.1)
Screen Resolution 4k_ultra_hd
Panel Frequency (Hz) 100Hz
Dimensions excluding stand WxHxD (mm) 1228 x 706 x 47
Dimensions including stand WxHxD (mm) 1228 x 738 x 251