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77 inch OLED 4K Ultra HD HDR Smart TV Freeview Play
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Picture this. A 77” TV that’s so slim, it protrudes no more than a light switch. With the LG OLED77W8PLA that vision becomes a reality.

There’s slim and there’s Picture-on-wall design slim

The LG OLED77W8PLA is one of the slimmest 77 inch TVs you can buy. The TV is less than 6mm thick - that's around the same as a typical light switch! Weighing just 12.3kg, the TV is also suitable for mounting on most internal walls - not always the case with conventional 77 inch TVs.

OLED – the TV gold standard
Highly developed by LG, OLED TV technology remains at the forefront of image quality. Organic Light-Emitting Diode (OLED) TV offers the most advanced picture quality currently available. Unlike LED screens, OLED doesn't require backlighting, so the colour is consistent right across the screen, with greatly enhanced contrast levels.

Alpha 9 processor – a new reference in picture processing
New to this exciting LG TV is the powerful Alpha 9 processor. With increased processing power, Alpha 9 enhances motion handling for smoother images. Object-based contrast is also improved, giving sharper, more detailed images. With Alpha 9 you’ll see images with truer realism than ever.

True Colour Accuracy Pro
For even greater realism, True Colour Accuracy Pro increases the amount of data points for colour. This makes flesh tones more accurate, landscapes more natural and animations more vivid. No matter what the genre, True Colour Accuracy makes it more life-like than ever.

The widest range of HDR support with Active HDR
LG continue their wide range of HDR support with this flexible TV. Advanced HDR by Technicolor offers reference levels of image and colour accuracy. As well as Advanced HDR, this 77" LG TV also offers decoding for HDR10, HLG and Dolby Vision. HDR10 is widely used on UHD gaming consoles from Sony and Microsoft. HLG (Hybrid Log Gamma HDR) is a broadcast and user generated standard format that is set to become the standard for transmitting 4K signals.

Dolby Vision for dramatic imaging
Dolby Vision optimises the HDR format to give quite simply the sharpest, most accurate images possible. Dolby vision-equipped TVs, like this LG, can decode both generic HDR content and content that's specifically been encoded in Dolby Vision - a leading format in Hollywood and cinemas. Dolby Vision also adjusts the picture to take full advantage of each display's characteristics and presents an optimized picture for each scene in specially mastered content.

High Frame Rate Support via OTT*
High Frame Rate (HFR) support at up to 4K/120fps means the potential for smoother images with incredibly realism. With a variety of films filmed in HFR since the ground-breaking The Hobbit of 2012, this is the future of movie technology. The technology is also available on some TV shows and is especially impressive with sport. *OTT means that HFR is supported Over The Top using apps such as Netflix 4K. It is not available via HDMI inputs on this TV.

Dolby Atmos soundbar included
Connected by a super-flat, white umbilical cord, you'll find a soundbar with the LG's connections, TV tuners and sound system. Unlike most TV's built-in speaker systems, the LG separate soundbar sounds superb. Dolby Atmos compatibility gives the potential for an immersive sound, right around the room. Thanks to the built-in 60 watts amp and twin subwoofers, the sound is also powerful enough to fill your room with rich, punchy sound.

Part of the unique ThinQ AI system for effortless control
LG’s unique artificial intelligence system brings together a wide range of products under intuitive control. For your TV this means intelligent voice control and the ability to seamlessly work with third party services from Google and Amazon. The more LG ThinQ AI products you have around the home the more seamless and integrated the control becomes.

webOS Smart system now with Google Assistant
The award-winning LG webOS smart TV system is already one of the most highly-rated in the industry. Powerful but user-friendly, webOS makes Smart TV even smarter. Now featuring Google Assistant, webOS just got even better. Google Assistant is capable of changing the channel and input via voice command. It also integrates with services such as Google Photos and Google Maps to make your TV an even greater source of entertainment.

Twin tuners and Freeview Play for flexible viewing
With twin tuners on board you can record onto a USB-linked device while watching a different channel, simultaneously. Freeview Play makes catch-up TV easy. Find programmes from BBC iPlayer, the ITV Hub, All4 and Demand 5 sitting alongside over 60TV Channels and up to 15 HD channels. Simply scroll back in your TV guide to watch shows you missed from the last 7 days. Just make sure your TV is connected to the internet and you're good to go.

The ultimate in style and vision, the LG OLED77W8PLA shows the future of TV, today.
    3D TV 3D TV No
    Analogue Tuner Analogue Tuner Yes
    Component Component No
    Digital Audio Output Digital Audio Output Yes - Optical
    ARC - Audio Return Channel ARC - Audio Return Channel Yes
    Brand Brand LG
    Camera Camera No
    Energy Efficiency Rating Energy Efficiency Rating A
    Full Web Browser Full Web Browser Yes
    DLNA Compliant DLNA Compliant Yes
    HDMI HDMI 4_HDCP2_2_4
    HDMI 2.0 HDMI 2.0 Yes
    Dimensions excluding stand WxHxD (mm) Dimensions excluding stand WxHxD (mm) 1721 x 989 x 5.96
    HDR Format HDR Format Dolby Vision, HDR Pro, HDR10, HLG
    Dimensions including stand WxHxD (mm) Dimensions including stand WxHxD (mm) NA
    DVI DVI No
    Netflix 4K Streaming Netflix 4K Streaming Yes
    Gesture Control Gesture Control Yes
    Headphone Socket Headphone Socket Yes
    Local Dimming Local Dimming Yes - OLED
    Packaging Dimensions WxHxD Packaging Dimensions WxHxD 1923 x 1131 x 285
    Panel Bit Depth Panel Bit Depth 10 Bit
    Panel Frequency (Hz) Panel Frequency (Hz) 100Hz
    Pixel Resolution Pixel Resolution 3840 x 2160
    Integrated DVD Player Integrated DVD Player No
    Power Consumption - Annual Power Consumption - Annual 294
    LED Backlight LED Backlight OLED
    Power Consumption - Standby Power Consumption - Standby 0.5
    Maximum Stand Width (mm) Maximum Stand Width (mm) NA
    Power Consumption- Normal Use Power Consumption- Normal Use 212
    Quad Core Processor Quad Core Processor Alpha 9
    Remote Control Remote Control yes
    Screen Resolution Screen Resolution 4k_ultra_hd
    Screen Size Screen Size 77
    USB USB 3
    USB Recording USB Recording Yes
    USB Video Playback USB Video Playback Yes
    Voice Activated TV Voice Activated TV Yes
    Weight (KG) Weight (KG) 12.3
    Wi-Fi Built In Wi-Fi Built In yes
    Wireless Connection Wireless Connection Yes
    Scart Sockets Scart Sockets No
    Freesat HD Freesat HD Yes
    Smartphone control Smartphone control Yes
    4K Ultra HD 4K Ultra HD Yes
    Speakers Speakers Yes
    HDR HDR Yes
    Stand Stand No
    BBC iPlayer BBC iPlayer Yes
    Touch Screen Touch Screen No
    Twin Tuners Twin Tuners Yes
    Wall Mount Required Wall Mount Required included