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6 YEAR GUARANTEE INCLUDED
6 YEAR GUARANTEE INCLUDED - What you get
Full parts and labour cover
If your unit goes wrong we'll fix it. No quibbles and no fuss. (Excludes projector bulbs)
Like for like machine replacement if unit is unrepairable
If, for any reason, we are unable to repair your unit, we'll replace it. Naturally, models do change so, while we can't guarantee that it will be the same model, we do guarantee that it will have equivalent specifications.
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New processing, OLED technology and a big 77 inch screen all come together to make the LG OLED77C9PLA a TV thriller.

See the OLED difference for yourself

With advanced Pixel Level Dimming, OLED remains one of the best options for class-leading picture quality. Unlike LED screens, OLED doesn't require backlighting, so the colour is consistent right across the screen, with greatly enhanced contrast levels.

Powerful new processor at its heart
With the a9 Gen 2 processor at its heart, this 77 inch LG TV is not only faster at processing but brings about a whole host of new features. Intelligent Artificial Intelligence (AI) benefits both picture and sound for the clearest images and audio yet. Combined with HDMI2.1 sockets, the powerful processor also supports exciting new picture technologies, such as High Frame Rate and Dynamic HDR.

HDMI 2.1 connectivity for wider support
Featuring HDMI 2.1 sockets gives this LG greatly enhanced connectivity. HDMI 2.1 supports Dynamic HDR. This lets the TV adjust the picture frame-by-frame for active control of the contrast. For gaming and VR headset use, Variable Refresh Rate and Quick Frame Transport aim to reduce lag and provide a smoother and more responsive feel. HDMI 2.1 also supports eARC – an upgraded Audio Return Channel that supports DTS:X and Dolby Atmos from TV to audio system.

AI Picture
Artificial Intelligence comes of age with LG’s Deep Learning AI Picture. This clever system compares the signal with a table of content and automatically adjusts the picture quality to the most accurate image possible. Using an ambient light sensor, the system adjusts screen brightness and other criteria (with HDR signals). The result is greater realism with a cleaner and sharper picture.

AI Sound
If you fancy a more cinematic sound from your TV, then LG’s AI Sound should be music to your ears. Using AI algorithms, AI Sound up-mixes two-channel audio to virtual 5.1 sound – giving a much more immersive sound stage. The powerful a9 Gen 2 processor also optimises the sound based on content type – giving clearer vocals with news and dramas. The powerful AI can also take account of your room’s acoustics and layout and adjusts to give the cleanest sound possible.

Dolby Atmos compatible sound
With a Dolby Atmos processor built-in this LG OLED 77” TV decodes Atmos sound tracks - giving you the potential for an even more immersive sound. With its built-in 2.2 speaker set-up and a 40 watt amp, the OLED77C9PLA delivers a smooth, well-balanced sound.

Upgrade to wireless surround sound with WiSA*
WiSA stands for Wireless Speaker & Audio. The system wirelessly streams sound up to 24bit 96kHz, 8-channels and includes Dolby Atmos and DTS:X. WiSA is flexible as you decide which speakers you want and where you want them – they don’t even have to be from LG. Simply look for WiSA supported speakers and decide how you’d like your audio to sound. *Separate dongle purchase required.

Now featuring Apple AirPlay 2 and Apple TV app
With support for Apple AirPlay 2, this LG 77 inch TV lets you effortlessly stream from your Apple device. Even better, support for Apple’s TV app means you can enjoy Apple’s 4K HDR content – featuring top quality Dolby Atmos and Vision. Support for Apple’s HomeKit makes this LG highly compatible with the whole Apple system.

Smart voice control – ThinQ AI integrates with Google Assistant and Amazon Alexa*
Voice control has got much smarter with this LG TV. Press the dedicated voice mic button and ThinQ AI decides if the TV’s software or Google Assistant handles the command. Google Assistant is capable of changing the channel and input via voice command. It also integrates with services such as Google Photos and Google Maps to make your TV an even greater source of entertainment. As an alternative, direct voice control via Amazon Alexa is also set to be an option from mid/late 2019. *Alexa built-in upgrade due later in the year.

Bigger and better in every way, the LG OLED77C9PLA is TV turned up to 11.

Specifications
Analogue Tuner
Yes
Analogue Tuner
Component
No
Component
Digital Audio Output
Yes - Optical
Digital Audio Output
ARC - Audio Return Channel
Yes - eARC
ARC - Audio Return Channel
Brand
LG
Brand
Camera
No
Camera
Energy Efficiency Rating
A
Energy Efficiency Rating
Full Web Browser
Yes
Full Web Browser
DLNA Compliant
Yes
DLNA Compliant
HDMI
4_HDCP2_2_4
HDMI
HDMI 2.0
HDMI 2.1
HDMI 2.0
Dimensions excluding stand WxHxD (mm)
1722 x 991 x 56
Dimensions excluding stand WxHxD (mm)
HDR Format
Dolby Vision, HDR10, HLG
HDR Format
Dimensions including stand WxHxD (mm)
1722 x 1046 x 254
Dimensions including stand WxHxD (mm)
Netflix 4K Streaming
Yes
Netflix 4K Streaming
Gesture Control
Yes
Gesture Control
Headphone Socket
No
Headphone Socket
Local Dimming
Yes - OLED pixel
Local Dimming
Packaging Dimensions WxHxD
1895 x 1130 x 284
Packaging Dimensions WxHxD
Panel Bit Depth
10 bit
Panel Bit Depth
Panel Frequency (Hz)
100Hz
Panel Frequency (Hz)
Pixel Resolution
3840 x 2160
Pixel Resolution
Power Consumption - Annual
248
Power Consumption - Annual
LED Backlight
OLED
LED Backlight
Power Consumption - Standby
0.5
Power Consumption - Standby
Maximum Stand Width (mm)
NA
Maximum Stand Width (mm)
Power Consumption- Normal Use
179
Power Consumption- Normal Use
Quad Core Processor
Yes
Quad Core Processor
Ultra HD Premium
Yes
Ultra HD Premium
Remote Control
yes
Remote Control
Screen Resolution
4k_ultra_hd
Screen Resolution
Screen Size
77
Screen Size
USB
3
USB
Apple AirPlay
Yes
Apple AirPlay
USB Recording
Yes
USB Recording
USB Video Playback
Yes
USB Video Playback
Voice Activated TV
Yes
Voice Activated TV
Weight (KG)
29.9/33.8 (Without/With Stand)
Weight (KG)
Wi-Fi Built In
yes
Wi-Fi Built In
Wireless Connection
Yes
Wireless Connection
Scart Sockets
No
Scart Sockets
Smartphone control
Yes
Smartphone control
4K Ultra HD
Yes
4K Ultra HD
Speakers
Yes
Speakers
HDR
Yes
HDR
Stand
Yes - Fixed
Stand
BBC iPlayer
Yes
BBC iPlayer
Touch Screen
No
Touch Screen
Twin Tuners
No
Twin Tuners
Wall Mount Required
VESA - 400 x 200
Wall Mount Required
OLED
Yes
OLED