As the flagship model, the Philips 77OLED937 has cinematic sound and vision – making it one of the very best TVs you can buy.

77 inch OLED EX – it’s OLED made EXtraordinary
With brightness up by around 30% over conventional OLED displays, OLED EX takes the ‘gold standard’ in TV panels to an entirely new level. Using Deuterium compounds instead of hydrogen, the EX display emits a brighter light. The brighter light enhances contrast levels, giving deeper blacks, brighter whites and richer colours. With its 77 inch screen, the 77OLED937 has truly cinematic presence in your front room and brings new scale to movies, sports and gaming alike.

OLED EX means ‘Razor thin, zero bezel’ design
A further advantage with OLED EX is the reduction in panel thickness. With a reduction in panel thickness by around one third, this Philips 77 inch TV looks incredibly sleek. Philips term the design, ‘Razor thin, zero bezel’. We think it looks simply stunning.

Enhanced Ambilight 4-sided
With increased colour accuracy and detail, Philips’ unique Ambilight system is more impressive than ever. With 4-sided Ambilight, the system is at its very best. Using intelligent LEDs all around the TV, colour from the picture is cast into the room – in real time. Colour, vibrancy and excitement move beyond the screen and into your living room to bring you a viewing experience beyond the ordinary, with this extraordinary Philips OLED EX TV.

Bowers & Wilkins soundbar – built in
For the ultimate in sound quality, the Philips 77OLED937 features a speaker array by sound supremo, Bowers & Wilkins. The built-in subwoofer delivers the full thrill from an action movie, while up-firing speakers create a fully enveloping sound. With a powerful amp on board, the capable speaker system gets the oomph it deserves for room-filling sound.

True Dolby Atmos – with upwards-firing sound
With a Dolby Atmos processor built-in, the upwards firing speakers deliver true Dolby Atmos sound. Dolby Atmos creates a height channel, giving the true sensation of flight or stormy weather being above you. Just like at the top cinemas, Dolby Atmos has revolutionised the way we now feel totally immersed by the soundtrack.

Clearer dialogue – dedicated centre speaker
If you’ve ever struggled to hear dialogue, this TV could help. Rather than speech being shared with the audio left and right channels – which also handle the soundtrack and special effects – dialogue has its own, dedicated centre speaker. This not only makes it clearer and easier to follow but also locates the sound firmly to the image you see on screen – helping to alleviate any lip sync issues.

Most powerful Philips picture processing yet, with 6th Gen P5 AI processor
Featuring advanced Ambient Intelligence, the latest P5 processor monitors light levels in the room and adjusts the TV’s brightness, gamma and colour, in real time, to optimise the image. The processor also offers Eye Care, Dark Detail Optimisation and Colour Temperature Optimisation modes, for a bespoke viewing experience.

See the picture exactly as originally intended, with Filmmaker Mode
The 6th Gen P5 Processor also supports Filmmaker Mode. Designed in collaboration with filmmakers and studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

IMAX Enhanced
Nothing beats the big screen thrill of IMAX and now, thanks to IMAX enhanced, you can enjoy the power of IMAX on your TV, too. Used with IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (DMR) to deliver ultra-vivid images.

Multi-format HDR support, including Dolby Vision and HDR10+ for a stunning picture from all sources
As well as IMAX Enhanced, the Philips 77OLED937 also offers Dolby Vison and multi-format HDR – including HDR10+. HDR10+ offers scene-by-scene HDR mastering for the truest, most accurate HDR picture technology. Each scene is optimised, meaning the maximum amount of detail is shown – even in the brightest or darkest moments.

Gaming made even better
The OLED937 models take Philips’ expertise with gaming to an even higher level. Game Bar lets you adjust the picture settings whilst gaming is in progress. Picture presets optimise the settings for different game genres – such as Shooter and Role Play. With support for VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and 4K@120Hz refresh rate you get a great gaming experience with exceptionally low input lag. Unique to Philips, Ambilight’s gaming mode brings another dimension of immersion.

Compatible with DTS Play-Fi Home Theatre
The Philips 77OLED937 is one of the first TVs to be compatible with the innovative DTS Play-Fi Home Theatre system. When using the DTS Play-Fi app, this lets you integrate the TV into a home cinema speaker system, using the TV as the centre channel. Wireless surround sound doesn’t get much easier or more flexible than this.

Android TV 11 for smart TV
In a complicated world of catch-up TV, Android TV makes sense of it all. Using a clear, intuitive interface, the latest Android TV 11 lets you effortlessly switch between Netflix, Amazon Prime, YouTube, Disney+ and many other services. Android lets you pick up where you left off in the latest series or check out new movie releases – all without getting lost within complicated menus.

Voice control with built-in Google Assistant and works with Alexa
Working via the built-in Android system, Google Assistant helps you find content, apps and even controls compatible smart home devices, such as the Philips Hue lighting system. All this is available by simple voice command. Alternatively, connect your Amazon Echo or similar Alexa device and use voice commands via Alexa (Works with Amazon Alexa).

Award-winning design
Winning a coveted Red Dot design award before it had even been launched, the Philips OLED937 is an instant design classic. From the razor thin bezel to the satin silver finished, built-in soundbar with external tweeter, every aspect of design is honed and perfected. Even the remote control has its sides and rear wrapped in leather for a tactile feel and premium style.

For cinematic sound and vision, the 77OLED937 is Philips’s ultimate TV.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.