“You get high-end pictures, great processing, top gaming tech, and a sharp design.” ’Tech Radar’ – Editor’s Choice, 5-star review.

Samsung OLED Technology
Samsung's OLED TVs with Quantum Dot combine the pure blacks and limitless contrast from OLED technology with the true-to-life colours* from Quantum Dots. Pair picture-perfect blacks with naturally bright colour and you'll experience intensely cinematic viewing - whatever you watch on this Samsung 55 inch TV.

*Validated by Pantone.

Quantum HDR OLED
See the detail on your OLED screen. Thanks to Quantum Dot Technology, this TV has powerful HDR OLED brightness levels that brings out bright highlights, impeccable blacks and incredible depth, so you can see the detail in every scene.

Neural Quantum Processor 4K
Think of the processor as the brain of the TV, and this is Samsung’s most intelligent 4K processor yet. Using AI and 20 neural networks, it optimises the sound and picture to unleash the full power of 4K. Learning scene-by-scene, it automatically optimises the brightness, amplifies the contrast, enhances objects, clarifies voices over background noise and upscales the resolution to incredible 4K picture quality, regardless of how it was filmed.

Ultra Viewing Angle with Anti-Reflection Screen
No need to worry about having to close the curtains for a mid-day movie marathon. Samsung's critically acclaimed Anti-Reflection technology absorbs reflections to reduce glare, so you're not distracted from the action on screen. Plus, with an Ultra Viewing Angle, you'll still enjoy a brilliant picture when you're not directly in front of the TV.

Dolby Atmos
Dolby Atmos technology delivers a sound experience that you can feel around you. It creates an immersive and realistic impression of sound - when an aeroplane flies overhead in your favourite blockbuster, your TV's speakers simulate the overhead sound so it feels like it is above you. Add a soundbar to create sound as if you were in the cinema.

Motion Xcelerator Turbo Pro
Conquer every enemy, even at soaring speeds. 4K 144Hz gaming TV refresh rates eliminate lag with ultra-smooth action – all in exquisite ultra-high definition detail, on the big screen. Samsung’s OLED 4K TV and HDMI 2.1* work in perfect synergy with next-gen consoles to deliver an ultra-low input lag and ultra-responsive gameplay. It cuts out the blur between fast-paced images, so you'll experience ultra-smooth, lightning quick, immersive 4K gaming.

*Max 4K @144Hz. Supports VRR/4K@120Hz as specified in HDMI 2.1.

LaserSlim Design
Achieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, your Samsung S90C TV has been delicately crafted to blend in with your home.

Object Tracking Sound LITE
Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Gaming Hub
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required,** just turn on your TV and play.

*Internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.
**Compatible controller required.

Smart TV powered by Tizen
With the best-selling Samsung Smart TV*, it’s never been easier to enjoy TV. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** – all in one place. Not sure what to watch? Samsung’s easy-to-use and customisable Smart Hub platform gives you tailored recommendations.

*Samsung TV has been ranked No.1 selling TV Brand for 16 consecutive years by Omdia.
** Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

See the purest images possible, on the Samsung QE55S90C.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.

Please note: This TV does not feature the Freeview Play catch-up service.